The Concept + Gameplay Edition Expansion Pack Bundle

Make yours a double with the complete set of The Concept. Create branded entertainment concepts with ease; games, mini-docos, social experiments, short films, podcasts. Instant creativity is at your fingertips, waiting to be unleashed.

So how do you play?

Firstly, select a card from each category to build your branded entertainment brief.
Either lay the cards out to see all of your options face up, or deal them at random for a pitch of pure chaos.

Coming up with a branded game concept? Combine a card from each category in the expansion pack with an industry, brand integration and cultural conversation from the original deck and you’re good to go.

The real challenge is in how you sell the concept and explain why your customers will lap it up. Happy concepting!